As a certified B Corp, we are now part of a global movement of companies that meet the highest standards of social and environmental impact. We’ve moved beyond "business as usual" to a model that balances profit with a clear sense of purpose.
The certification process is rigorous. It measures a company's impact across the entire value chain, from corporate structures to specific ecological results. For us, this meant a deep dive into:
In this conversation with Gerald Schoembs, we take a closer look at the agency's journey to B Corp certification and explore the motivations, joint efforts, and transformative effects of the process.
The idea has been in our DNA since 2016. We saw brands like Patagonia leading the way in the US and realized that companies like ours can—and must—make a positive contribution. For our employees, it’s about purpose. For our clients, sustainability reporting has shifted from "nice to have" to a strategic necessity.
PR is essentially about culture, storytelling, and authenticity. We’ve channeled these trends into our own operating system, Morphus—a framework that defines our culture and responsibility. B Corp was the logical tool to align our internal guidelines with an international, professional framework. Though, at the time, we had no idea just how intense the trip would be...
We started in 2020 and crossed the finish line in 2024. It is likely the biggest single undertaking in our agency’s history. But when you zoom out, it’s just another chapter in our 35-year journey of agile development.
You quickly realize that B Corp isn't a "top-down" project; it requires every team. From office management rethinking procurement to our operational "do groups" tackling DEI and volunteering. The real challenge is the data: documenting everything from CO2 consumption and travel to salary structures and charitable impact according to strict global standards.
It eliminates the "lip service." Our team and our clients now have it in black and white: sustainability at S+SPR is audited and real. Especially for our younger talent, knowing that equal treatment, fair salaries, and environmental protection are anchored in our processes is a massive motivator.
We didn't take the easy route; we chose the toughest independent assessment out there. In the end, it’s a cycle: fulfilled employees and conscious clients lead to higher quality and better motivation. That is true sustainability.
We do what we do best: communicate and inspire. We want to show that economic success and social responsibility aren't mutually exclusive. As pioneers in our industry, we want to act as a role model and help the "Business as a Force for Good" movement gain even more momentum in Germany.
