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Seconds out for WWE on Netflix: Schröder+Schömbs PR supports WrestleMania 42

Since April WWE live events have found their exclusive home on Netflix in Germany and we are proud to drive the communication for the biggest wrestling spectacle of the year WrestleMania. Strategically timed for the massive two-night broadcast from Las Vegas on April 18 and 19 our mission was to translate the raw energy of the ring into a high-impact narrative for the German-speaking market. By bridging the gap between sports entertainment and mainstream digital lifestyle we ensured the launch resonated far beyond the traditional fan base. Our role focused on making this cultural shift tangible for audiences across the DACH region securing maximum visibility for the brand as it entered its new streaming era.
As the agency responsible for German media relations, we provide journalists with exclusive access behind the scenes of this global mega-event.

Our strategy extends far beyond the headline matches at SmackDown, WrestleMania, and RAW; we curate a comprehensive experience including daily access to WWE World, superstar interviews, live podcasts, and expert roundtable discussions. While the audience awaits the evening spectacles, we utilize the days in Las Vegas to drive unparalleled storytelling and create deep editorial value. Our mission is to transform the excitement of the arena into a sustained media narrative that captures the full cultural impact of the WWE Universe.

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