Atmosphere instead of a press kit: S+SPR stages the Audible audio salon live at the Leipzig Book Fair

For Audible, we developed the Audio Salon at the Leipzig Book Fair as a hybrid PR format designed to make audio entertainment a tangible experience.

Our strategy centered on a curated stage program that bridged the gap between high-quality content and personal dialogue. By combining a precise dramaturgy with exclusive on-site moments and a targeted selection of journalists, we created a unique ecosystem where creators, media, and audiences could connect on equal terms. This approach resulted in a full-capacity event and high-profile media presence, generating sustainable coverage and fostering the deep, long-term relationships that continue to drive the Audible brand forward.