The ZDF is charting a bold new course, dismantling the outdated myth that public service content is strictly for older audiences and limited to linear television. Our mission is to bridge the gap between tradition and the digital-first era.
We spearhead the end-to-end communication strategy for a curated selection of youth-oriented formats across ZDF, ZDFneo, and ZDFinfo. Our approach seamlessly aligns brand positioning with current editorial trends and the specific interests of modern journalists. We identify key influencers for strategic topic seeding, choreograph social media interactions for the cast, and produce high-impact content directly on-set. By facilitating exclusive set visits and producing ready-to-air audio interviews for major radio networks, we ensure the ZDF’s narrative is heard exactly where the new generation lives.
Since January 2023, we have successfully launched and positioned over 70 high-reach formats. Our dedicated production team has delivered over 40 original social content clips and engaged with more than 200 influencers for targeted seeding. Furthermore, we secured placement for over 20 exclusive interview segments across mid-sized German radio stations, effectively shifting the public perception of the broadcaster.
