Two brothers, two professional universes. United in one podcast. In ‘Einfach mal Luppen’, Felix and Toni Kroos talk about more than just football – and current societal topics. Whether it's the World Cup boycott or a coming out in football: The brothers provide weekly entertainment content.
To keep the podcast continuously in the media and establish it as a source for opinions and views on society and football, we develop a smart distribution tactic. The day before each new episode, we extract snippets with strong statements on newsworthy topics. We then send them to select relevant partners, who in turn use the audio snippets for their in-depth coverage.
