Craft

How Spotify went Loud&Clear – and we made sure people listened

Product and Brand Communications
Product and Brand Communications

Fair artist compensation is a key challenge for Spotify and a topic that is widely discussed in public. This makes it all the more important to take a stand and demonstrate transparency towards the creative industry.

Our Approach

We set the tone with the Loud&Clear platform: we provide insights into the streaming economy and licence fees. We encourage open discussion and clear up misunderstandings. We compile exclusive data updates and conduct hit interviews with artists. This strengthens the perception of Spotify as a partner for music creators and sends a clear signal of transparency and commitment.

Outcome

  • 10+ clippings in mass media:  Zeit, FAZ, Süddeutsche, Berliner Morgenpost