Craft

Setting Sail: How we breathe fresh wind into communication for SailGP

Product and Brand Communications, Event and Live Communications, Strategy and Creation
Product and Brand Communications, Event and Live Communications, Strategy and Creation

SailGP is the fastest sailing league in the world. Twelve nations, including Germany, compete against each other in the most popular sailing hotspots worldwide. We are creating better visibility in Germany, expanding the fan base and culminating with the first home race in 2025.

Our Approach

We develop the communication strategy for the league and the german team. We manage media relations across all channels. We ensure high visibility through storytelling, interviews, podcast placements, raffles and press events, including a press trip to New York. In addition, we support the team in the area of corporate influence, with LinkedIn content, community management and thought leadership for CEO Tim Krieglstein. This allows us to reach fans, decision-makers and new partners at the same time.

Outcome 

  • Visible in sports, business and general interest media, from ZDF to float 
  • Catching the Wind: Driving Relevance and Engagement for the German team
  • The LinkedIn account is growing from 400 to 3.700+ followers