Plastic packaging is deemed harmful to the climate; retailers such as ROSSMANN are facing criticism. This makes it all the more courageous to publicly advocate for this recyclable material. With ‘“Plastik ist kein Müll”' (Plastic is not rubbish), ROSSMANN is taking a clear stance in favour of recycling and against scapegoating.
We develop the campaign's central idea and advise on tone, argumentation and media strategy. We plan the press work from the pre-pitch to tailor-made press releases and interview acquisition. Together with the client, we establish a media partnership with GEO, creating a credible platform for differentiated rethinking. Global Recycling Day provides the perfect occasion.
