Ooni is the gold standard for world-class pizza in just 90 seconds—the definitive benchmark for the perfect Neapolitan crust. Designed for the home chef, Ooni ovens empower anyone to master the art of pizza making with speed and simplicity.
To position Ooni as a premier lifestyle brand synonymous with the joy of Neapolitan living, we orchestrated Germany’s largest street-side pizza festival. The True Italian Ooni Pizza Festival was a vibrant celebration of culinary craftsmanship, staged at Berlin’s Park am Gleisdreieck. We curated an exclusive press circuit for journalists and influencers, offering an immersive deep dive into the brand. Alongside live music and hands-on workshops, guests experienced the best of Berlin’s pizza scene, with the city's top 10 pizzerias showcasing their craft on Ooni ovens.
The festival generated 13 high-impact media features across Berlin’s radio, print, and digital landscapes. The campaign’s crowning achievement was a prominent TV segment, cementing Ooni’s status as a household name in the German outdoor cooking and lifestyle sector.
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