Through its Only on Airbnb program the platform creates extraordinary stays in exclusive locations that have previously been closed to the public. These activations must be locally significant while possessing a global allure. Crafting these legendary brand stories represents the pinnacle of PR excellence for Airbnb. In 2022 to mark the 185th birthday of Empress Sisi we launched the first ever German Only on Airbnb stay at a royal palace.
Where an iconic historical location meets a modern pop culture phenomenon we orchestrated a strategic union between the ancestral Sisi Palace and the Netflix hit series The Empress. The series used the palace as its primary filming location providing the perfect narrative backdrop. Our agency navigated the complex collaboration between Netflix and Airbnb and the palace owners to align every stakeholder and guarantee a money can't buy experience for travelers. Our mission was to create a story that journalists worldwide would be compelled to cover. We spearheaded the strategy and developed the comprehensive global press assets.
By bridging the gap between historical heritage and digital entertainment we transformed a physical location into a global media sensation. The campaign successfully positioned Airbnb as the ultimate curator of cultural heritage and exclusive travel experiences.
.webp)
