Streaming the latest must-watch series and films has become a defining element of the modern zeitgeist. Working alongside our Consumer PR team, we transform user behavior into compelling data-driven stories. From the phenomenon of "binge-watching" and the drama of "Netflix cheating" to the quirky trend of streaming with pets, we implement global narratives that resonate with the everyday lives of viewers.
We produce a diverse range of content, from viral-ready listicles to educational assets that help users master the platform. Our creative process involves adapting graphics, video, and copy from global campaigns while simultaneously conceptualizing and producing original content specifically tailored for the DACH market. By localizing global momentum, we ensure that every story feels native to the German-speaking audience.
We maintain a constant, proactive dialogue with key editors and tastemakers throughout Germany, Austria, and Switzerland. By framing Netflix’s vast library through the lens of current trends, we ensure that the platform’s diverse content remains relevant and top-of-mind. Our goal is to maintain a consistent "drumbeat" of coverage that showcases the full spectrum of what Netflix has to offer.
