Klarna is more than just online payments. The Swedish brand is an expert in shopping and trends. Our door-opener into lifestyle media: Since 2021, we have been producing the annual data-based trend report.
We manage the entire lifecycle of the Klarna Trendreport on leisure, from conception to communication. We define the core theses and design the robust survey, conducting deep analysis of the findings which are then enriched with proprietary internal data. This process enables us to craft compelling, media-ready stories tailored for effective lifestyle press outreach. The final report is hosted on a dedicated Klarna hub, ensuring seamless access for both press and consumers in the distinct Klarna look and feel.
