‘Buy now, pay later’ regularly gets Klarna into hot water – especially with young people. To clear up any misunderstandings and show that Klarna cares, the brand is going on the offensive.
With Klarnas financial expert Karoline Bliemegger as the face of the initiative, we offer digital masterclasses for journalists, develop accompanying information formats and regularly publish press updates on responsible financial management. We position Klarna as a partner for informed shopping and actively promote dialogue with the media and consumers. This creates long-term trust – instead of short-term justification.
