To bring Klarna's ‘smooth’ DNA to life and position the brand as an enabler of inspiring shopping experiences, we are collaborating with star designer William Fan. The result: the ‘All In One’ bag is a fashion piece that combines functionality and style.
We turn Klarna's fashion move into a PR highlight and create a strong story hook for lifestyle and fashion media. Straight from the stage to real life: during the runway show, we stage an exclusive ‘shop the runway’ experience. We are responsible for the entire project, from concept and storytelling to seedings and placements to interview coordination.
