To position the Elvie Stride 2 as the premier choice for nursing mothers in Germany, we leveraged World Breastfeeding Week to showcase the product as a leading FemTech solution with a deep focus on community.
We staged an exclusive "Pump Picnic" in Berlin, curating an intimate launch experience that prioritized authentic connection over loud marketing. The event featured a nursing-friendly environment and a high-impact visual aesthetic designed specifically to resonate with premium "mumfluencers" and family-centric media. By facilitating personal press engagements with founder Tania Boler and brand ambassador Sissi Rasche, we humanized the technology behind the brand. We further amplified this local relevance through strategic collaborations with high-profile figures like tennis star Sabine Lisicki. Our comprehensive media relations strategy ensured the brand’s narrative remained a central part of the conversation long after the final guest departed.
The campaign generated an organic social reach of 700,000 and secured three high-profile feature interviews in Mummy Mag, Watson, and the OMR Newsletter, successfully anchoring Elvie in the German lifestyle and tech sectors.
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