CoffeeB is the world’s first capsule-free coffee system. It's a breakthrough innovation consisting of a compressed coffee "ball" protected by a plant-based layer, making it 100% compostable. It represents the ultimate intersection of modern convenience and a true zero-waste lifestyle.
To introduce CoffeeB to the German market, we curated and managed an immersive launch event for high-profile media representatives and influencers across the sustainability, lifestyle, and food sectors. Our strategy was to make the zero-waste concept tangible through a multi-sensory brand experience featuring expert panel talks, urban gardening workshops, and dedicated tasting stations. We spearheaded the comprehensive press and influencer relations strategy—from pre-launch buzz to post-event amplification—ensuring the brand's sustainable mission resonated across all major editorial platforms.
The launch delivered a high-impact media presence with 68 features across print, digital, and radio, achieving a total reach of 142 million. On social media, the event sparked over 30 organic Instagram Stories, reaching over 1 million users and establishing CoffeeB as the most talked-about sustainable innovation in the coffee industry.
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