Craft

PR fix with Taxfix: How we make headlines with taxes.

Product and Brand Communications, Content Communications, Strategy and Creation
Product and Brand Communications, Content Communications, Strategy and Creation

Tax issues are boring? Not with us. Need explaining? Definitely. And that's where our work begins. With creative approaches, perseverance and tactical timing, we transform complex, dry content into media-effective campaigns.

Our Approach

The annual filing deadline in late summer is peak season for communication at Taxfix. We start early, pitching data-driven and service-oriented content. The initial response is cautious. Instead of giving up, we gather feedback, refine our stories and go back on the offensive – with success. We manage collaborations with media companies such as DPA, Ippen and Bild, place content in a targeted manner and remain visible even after the peak season.

Outcome

  • 857 clippings including highlights such as Bild, Ippen, DPA, Focus, ntv
  • 1.9 billion reach during peak season
  • Successful positioning of Taxfix as a competent tax expert in Germany