Airbnb’s Only-on accommodations offer unparalleled experiences in exclusive locations previously closed to the public. These unique stays promise guests an immersive journey into extraordinary worlds.
Our approach To mark the 185th birthday of Empress Sisi, we organise the first Only-on in Germany for Airbnb: an exclusive overnight stay in the empress's original castle, which is also the location for the Netflix series Die Kaiserin (The Empress). In collaboration with Netflix and the castle owners, we create an experience with local authenticity and global appeal. We are responsible for strategy, coordination and all press materials.
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